Communication Principles

This essay will explore Walter Benjamin theory of Art in the age of Mechanical Reproduction, proposing that the advancement in technology has led to the mechanical reproduction of art which… Read more.

How do individuals come to identify with a nation of strangers? Drawing on Benedict Anderson’s theory of print capitalism, this essay examines how the rise of print media fostered shared… Read more.

The Culture Industry Theory, developed by Theodor Adorno and Max Horkheimer of the Frankfurt School, critiques the mass production of culture under capitalism. These thinkers, though rooted in Marxist ideology,… Read more.

Cognitive Dissonance Theory, introduced by Leon Festinger in 1957, explains the psychological discomfort that arises when an individual holds contradictory beliefs, attitudes, or values, or when their behaviour clashes with… Read more.

This essay examines Elisabeth Noelle-Neumann’s Spiral of Silence theory, highlighting how fear of isolation suppresses minority opinions in public discourse. It explores the theory’s implications in media, advertising, and sociopolitical… Read more.

How does the way we communicate shape what we understand? This essay unpacks Marshall McLuhan’s theory that “the medium is the message,” arguing that media forms, not just their content,… Read more.

This essay will explore the Cultivation theory proposed by George Gerbner, examines how long-term exposure to television shapes viewers perceptions of reality which can lead to a distorted understanding of… Read more.

Why do people consume media? This essay will explore the Uses and Gratification theory developed by Jay Blumler and Denis McQuail theory, arguing that the consumption of media is driven… Read more.

Louis Althusser’s theory shows how state power operates through force and ideology. The Repressive State Apparatus uses coercion, while the Ideological State Apparatus shapes beliefs and norms. Together, they maintain… Read more.